Heidelberg targets new Polar at cost-conscious customers

Heidelberg UK is launching a new version of its Polar 115 series cutter targeted at smaller print companies on tight budgets.

The new Polar N 115 is aimed at packaging companies with straightforward board cutting needs and commercial companies with a limited product range and a more basic cutting requirement, said the company.

The115cm-wide basic N model joins the N Plus and N Pro versions and will be available from this September. It will cost under £50,000 but still feature a large touch screen, Formica air tables and a strong programming capability, said marketing director Mark Hogan.

"Over the years we have added many features to the cutters to make them more suitable for the complex world of modern print and finishing. But a lot of customers like packagers or smaller commercial set ups just need to trim down sheets.

"Many of the features therefore aren’t necessary, so we have created a machine properly targeted at that type of customer. Even big printers sometimes don’t have cutting as an integral part of their offering."

Heidelberg product manager for Polar in the UK Paul Thompson said the "budget-conscious machine" would fulfil the needs of companies requiring a limited range of cuts with little need for automation.

"But it retains the core features of the Plus range including the 18.5in touchscreen. So for buyers that do not need extensive storage and programming features or all the proven options of the higher specified models it is going to be a very productive machine," he added.