The guide, available on web site www.genesis-marketing.com, offers an eleven-point plan to help companies through the basics of creating and distributing a high-quality press release.
Russ Hicks, managing director of Genesis, said: “There are many companies out there in the print and packaging sectors that are desperately seeking more publicity for new products or services via the trade media.”
He added: "This certainly isn’t a complete public relations package. It is primarily aimed at those new to putting together a press release, but some more experienced marketers might also find one or two points of interest in it. The one thing the guide can’t provide, of course, is the time required to produce such work."
Genesis Marketing Services is a PR specialist for the print and packaging sectors and was founded in 1996.
Genesis offers free PR guide
Genesis Marketing Services has launched a free guide to do-it-yourself public relations aimed at helping companies promote their products on tight budgets.
