Full-scale launch scheduled for Drupa

Gelato launches GelatoConnect

GelatoConnect has been tested and validated by early-access VIP partners
GelatoConnect has been tested and validated by early-access VIP partners

Global print-on-demand network Gelato has launched a new production print platform, GelatoConnect.

Gelato currently operates in 32 countries and targets the fast-expanding “creator economy” with its on-demand production platform that connects with local print providers. It works with 140 production partners around the world.

GelatoConnect is said to connect procurement, workflow, and logistics to optimise printers’ efficiency, quality, and profitability.

The company said more than 100 global printers are already leveraging its software to produce on-demand products, and this new offering caters to the evolving needs of digital printers, helping them to adapt to smaller print runs and on-demand digital production.

GelatoConnect is said to increase users’ profitability by eliminating operational inefficiencies, improving procurement, reducing excess inventory, and “optimising shipping solutions”.

“Gelato envisions a future where on-demand makers lead the way in providing every consumer access to personalised goods created locally,” said Gelato founder and CEO Henrik Müller-Hansen.

“For the last 15 years, we’ve collaborated closely with trailblazing production partners and global machine vendors to develop a marketplace that empowers makers to support e-commerce creators around the globe. With local on-demand production, we fuel growth in the digital print industry.

“By working together with our production partners, we can transform the way our world produces.”

GelatoConnect has been tested and validated by early-access VIP partners and is currently accessible to a select group of production partners. A full-scale launch, making GelatoConnect available to all makers, is scheduled for Drupa, which will run from 28 May to 7 June.

ESP Colour CEO Simon Smogur commented: “GelatoConnect ensures my machines are seamlessly integrated into one intuitive application, providing real-time insights into my equipment, packaging, and carrier performance.

“Gelato’s software is poised to redefine our industry. I’m witnessing tangible improvements in our production efficiencies and cost base in real-time.”

Gelato was founded by Müller-Hansen in 2007 and consists of the Gelato platform and the consumer brand Optimalprint, which is focused on personalised photo gifts. The company recently appointed a new chief revenue officer, Bobby Edmundowicz, as it targets growth.

Headquartered in Oslo, Norway, Gelato has offices in Atlanta, Barcelona, Berlin, Boston, Denver, Kyiv, Lahore, London, Madrid, Mumbai, Nashville, Singapore, Stockholm, and Tallinn.