GBBO's Michelle swaps canvas prints for baking tent

This year’s Great British Bake Off has a print connection with contestant Michelle Evans-Fecci swapping the printroom for the famous tent in the new series.

Evans-Fecci works at family-owned business Trade Canvas Print in Tenby, Wales, where her husband Ben Fecci is the managing director.

With the line-up of 13 contestants – a baker’s dozen – just revealed for Channel 4’s most popular show, Fecci told PrintWeek that Michelle was currently away working on promotional activities around the new series, which starts on 27 August.

“Michelle has always been a fan of the show and it’s so exciting that she’s now taking part in it,” he said.

“Every other day she will be bringing things she’s baked into work, which as you can imagine goes down a storm with the team here.”

Evans-Fecci tweeted that “dreams can come true” after the contestants were revealed today (20 August).   

Filming has also taken place at Trade Canvas Print, an online digital printing business that produces a range of canvas and fine art prints using wide-format kit from HP and Canon. The firm employs five and was established 19 years ago.

The Great British Bake Off can have a transformative effect on contestants, with some of the past winners and participants signing book deals and gaining magazine and newspaper columns as a result of their appearances.

Last year’s final was watched live by 7.5m viewers.