Paint and leather samples used for the Murano's bodywork and seats were blended into the 20,000 mailings, which were embossed with tyre marks.
The promotion uses a high-impact tactile finish to promote a car billed as "a cross between a rugged 4x4 and a sports car".
Hatfield-based Charterhouse handled repro as well as print management while James McNaughton supplied paper.
Tullo Marshall Warren produced artwork and spearheaded the campaign, which aims to convey "all the elements of the car in the comfort of the target audience's homes".
Story by Jez Abbott
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