Hall was previously managing director at Astron Document Solutions and has had other senior management roles at Polestar, Lockheed Martin and British Aerospace.
"He has a wealth of experience in running a major operation in this sector and we look forward to utilising his knowledge," said DSTi chief executive Tim Delahay.
"Over the next 18 months we will see a real shift from monochrome to full colour in the transactional marketplace," added Hall.
Delahay added that DSTi had some "high-profile business wins" in the pipeline.
Have your say in the Printweek Poll
Related stories
Latest comments
"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."
"Next week it'll be Bitcoin"
"Everyone seems satisfied with that result. I wonder if it will always be so amicable."
Up next...

Transaction includes ‘Anti-Embarrassment Clause’
PremCom shortfall revealed

Stronger focus on renewable packaging
Stora Enso initiates strategic review of forest assets

Prestigious accolade
Paper Gold Medal awarded to Robert McClements

New services on offer