Having soared from £0.68 to £0.81 over the past 12 months, manufacturers on the continent were feeling the pain of higher production costs while selling to consumers purchasing with a weak pound.

However, over the past 24 hours, the euro has fallen dramatically against both the dollar, falling at one point to $1.5560 (£0.7840), compared to Tuesday's all time high of $1.6018.

The fall was due to a series of poor economic data coming from across the continent with France, Germany, and Belgium all reporting significant declines in business confidence.

In February, both KBA and Heidelberg spoke with printweek.com about their concerns over the strong euro in the run-up to Drupa, with KBA marketing director Klaus Schmidt saying that Eurozone manufacturers were competing on an "uneven playing field" with those in the US and Japan.