Fan zones in all major cities

Euro 2024 boost to printed mags and merch

Plethora of print for the football fest

A swathe of special issues, supplements, wallcharts and other promos have been printed in the UK for UEFA’s Euro 2024 football championship, which kicks off today.

The tournament is being held in Germany with the opening match featuring Scotland versus the hosts, at 8pm.

Scottish fans have descended on Munich in their droves for a tartan party ahead of the game, with custom flags being waved amid the superabundance of kilts.

There’s a chance that workers involved with dismantling some of the major equipment exhibits at Drupa 2024 could take in a match or two, with the Düsseldorf Arena adjacent to the Messe Centre hosting Austria v France on 17 June; followed by further group stage matches on the 21 and 24 June, and then 1 and 6 July.

The boost to UK print production has involved special supplements and wallcharts produced by national and regional newspapers. There's a host of special on-pack branded packaging promotions as well.

Football focused magazines including When Saturday Comes have produced special issues and wallcharts, with WSC also publishing a paperback book Played in Germany

Reach subsidiary Reach Sport has produced the official UEFA Euro 2024 tournament magazine, on sale in WH Smith and other newsagents for £5.99.

The stylish Irn-Bru We-Can underpants -

In a break from tradition, UEFA picked Topps to produce the official sticker book and stickers, while stalwart Panini has gone ahead and produced its own book anyway. Restrictions over some players’ image rights and intellectual property has caused consternation among fans, with neither sticker book containing all of the players taking part in the competition.

As is traditional, paper companies have also joined in the action with wallcharts for customers.

Denmaur’s wallchart is produced on 150gsm Amadeus Silk with stickers made with Eurotak self adhesive material.

Fenner Paper has gone for a typographic design by David Coates, which Fenner marketing director Justin Hobson described as “a perfect way to combine his love of type and football”.

The wallchart and accompanying sweepstake kit are printed on 120gsm Zeta Hammer Brilliant, “aptly enough made in Germany by Reflex Paper”, Hobson notes.

Scotland’s “other national drink” Irn-Bru has launched a huge campaign around the Euros, including its own merch store featuring lurid orange underpants, “Irn-Bru We-Can Pants”, made with what looks like a heat transfer print, a snip at £14.99.

All profits from its Mannschaft merch will go to the Marie Curie charity.

Fan zones and branded areas feature in all the major cities involved with the tournament.