The deal covers the print, direct mail, production management, storage and distribution for the entire Liverpool Victoria group. The two parties have worked together for the past 10 years and the extended deal will run until 2007.
"As part of the latest contract, we have been elevated to official group supplier status," said etrinsic account director Matt Bird. "It means we can take a more strategic view on why Liverpool Victoria do things, rather than just how."
Solihull-based etrinsic has an on-site account management team at Liverpool Victoria's Bournemouth headquarters.
Earlier this month etrinsic changed hands after a management buy-out. It is now aiming to be one of the UK's top five print management firms.
Have your say in the Printweek Poll
Related stories
Latest comments
"Very insightful Stern.
My analysis?
Squeaky bum time!"
"But in April there was an article with the Headline "Landa boosts top team as it scales up to meet market demand", where they said they came out of last year’s Drupa with a burgeoning order..."
"Yep. Tracked is king."
Up next...
Print services required
Trio of new tenders up for grabs
Greater automation and ease-of-use
Konica Minolta enhances AccurioPress C7100 series
Energy savings and wider gamut
Wilmot-Budgen takes first LED Onset
Weekly one million mark