Solihull-based etrinsic has worked with the company over the past year but the updated deal means that it will work on all of its print from business forms and promotional material to point of sale and catalogues.
Topps Tiles 40pp retail catalogues are a key part of the programme with 1.6m produced and distributed bi-annually. The tile and wood flooring specialist has 170 stores nationwide.
What helped win the contract was maintaining a consistent look for the brands material, said etrinsic group sales director Michael Howard.
Etrinsics other retail clients include Sainsburys, Superdrug and Halfords. The company has a turnover of 24m and was 10th in PrintWeeks Top 20 print management firms (PrintWeek, 29 January). Other clients include National Express Group, Thames Trains and Telewest.
Story by Philip Chadwick
Have your say in the Printweek Poll
Related stories
Latest comments
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

New owner is 'patient, committed investor'
Shareholders green light Royal Mail takeover

Two other tenders also available
House of Commons contingency printing tender live

Wide-format's gala expo
Visionaries welcome

Global Print Expo