The rebranded logo will be incorporated throughout the company's subsidiaries and distributor companies.

Peter Jolly, marketing manager at Duplo International, said: "Having grown 54% in the last five years, Duplo International has reached a very important stage in its development.

"The print industry has witnessed a huge change due to the growing importance that digital technologies play in print and the increasing emergence of hybrid offset and digital print environments.

"We've been working closely with all our partners to ensure that finishing is seen as a major way to differentiate printed products."

The logo is supported by a new tag line: 'From Print to Documents', which has been designed to reflect the value that print finishing brings to the print production workflow.

As part of the re-branding, Duplo will also launch a new website www.duplointernational.com, which will go live this month.