The Ultra Board Display System uses the companys traditional recycled paper honeycomb, and panels can be printed direct-to-media on substrates up to 40mm thick.

Its been designed with the likes of Inca Digital, Vutek, NUR and Zund in mind, said managing director Tony Moscrop. These look like pop-ups, but they cost a third to a half of the price.

A three-panel panorama display would cost 650 using Ultra Board, which compares with around 1,200 to 2,000 for an equivalent pop-up, claimed Moscrop.

The systems are supplied to printers in a box, which, after they have been printed onto directly, can then be resealed and distributed to customers.

The range was launched internally at the end of July, but three customers are already using it and Dufaylite is in talks with several companies for Christmas promotions.

As well as panoramic panels for large-format static displays, the range includes framed display and signed boards, portable folding panels and a range of plinths.

Visit: www.dufaylite.com.