A statement from the two firms said they would have a combined turnover of £80m, making the Dsi CMM Group, as the new company will be known, the UK’s biggest DM producer by turnover.
The group, which will have a workforce of almost 1,000, will count more than 90 of the FTSE 100 companies among its clients.
Yolanda Noble, the former chief executive of CMM, will retain the top role in the expanded group.
Noble said: “This deal provides exciting opportunities for our customers and for both businesses. The merger makes perfect business sense. Customers will now be able to benefit from our extended portfolio of services and the unrivalled expertise of our combined team.”
Mark Felstead, who was chief executive of Dsi Group, will become executive chairman of the new company. Andy Young, formerly Dsi Group managing director, has been appointed group managing director. Alastair Maclean, who was group operations director for CMM, retains the role in the enlarged group.
Noble said Dsi CMM Group will provide an innovative range of solutions alongside traditional print/mail services that will include all aspects of financial, regulatory and corporate mailing as well as full service direct marketing.
“This merger is good news as the Dsi CMM Group will be able to provide smarter ways for [customers] to communicate with their shareholders and customers.”
TOP FIVE UK DM COMPANIES BY TURNOVER
1. Dsi CMM Group £80m
2. Communisis £76.8m
3. Howard Hunt Direct £43.8m
4. Howitt £40.2m
5. TPF Direct £37m
Source: PrintWeek Direct Mail League Table, 7 December 2006
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