DMP adds Elpical technology to FLO software

Digital Media Partners (DMP) has integrated Elpical's Claro image manipulation and enhancement technology into its FLO suite of web-to-print software.

DMP director Ton Kuypers said the deal would give current and new users of its software improved image manipulation capabilities within the FLO suite, as well as "superior image optimisation".

One pre-press insider said the tie-up was the equivalent of having an "RGB optimiser" to provide good quality files for separation, before describing the tie-up as "the beginnings of the emergence of repro 2.0".

Elpical managing director John de Jong explained that Claro used sharpening algorithms, anti-halo filtering, local contrast enhancement and ICC-based colour conversion to improve on the FLO suite's current image processing capabilities.

"We are very pleased we can add this level of performance to the already outstanding solutions delivered by the FLO suite software," he added.

Claro will allow FLO users to enhance, resample and colour convert images either at the image input stage or inside clients' PDF files.

Digital Media Partners' FLO Suite is a web-based publishing system with asset management, database publishing and web content management capabilities.