Direct Response uses personalised cover wrap

News by

19 May 2005

<i>Direct Response</i> has become one of the first magazines to use a personalised cover wrap.

The May 2005 edition is personalised with each reader's name arranged as fridge magnets on the front cover and on the inside front and inside back covers.

The cover for the Haymarket title, a sister publication of PrintWeek, was produced by Poyle-based digital print firm Lorien Unique using its HP Indigo digital press and DirectSmile image personalisation software.

Printweek welcomes informed debate, but please read our House Rules before posting

Have your say in the Printweek Poll

Latest comments

"Gosh! That’s a huge debt - especially HMRC! It’s a shock that HMRC allowed such an amount to be accumulated."

View comments for: PremCom shortfall revealed

"Whatever happened to the good old fashioned cash job! At least the banks didn't take 2-3% of each sale. After 30 odd transactions that £100 quid you had has gone."