Cubbon also revealed that Martin Fothergill, PaperlinX UK and Ireland regional president, is to take over as NAPM president in 2006, in what he described as a "brave move".
In his opening address at the NAPM's annual dinner last Thursday, Antalis UK managing director Cubbon argued that "change is accelerating" across the paper supply chain, often in numerous small increments.
It was the merchant's responsibility to plan for changes or face extinction, Cubbon said, citing the falling number of merchants in recent years.
"Of course, some merchants are doing well... but relaxing on the most comfortable deck chair on the Titanic is not a good idea," he added.
Have your say in the Printweek Poll
Related stories
Latest comments
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...

New owner is 'patient, committed investor'
Shareholders green light Royal Mail takeover

Two other tenders also available
House of Commons contingency printing tender live

Wide-format's gala expo
Visionaries welcome

Global Print Expo