The new Xeikon, which replaces one of the company's existing 330 engines, means digital output now makes up about 60% of the Wolverhampton-based printer's turnover.
According to managing director Simon Smith, the label printer has demonstrated consistent growth in the digital label arena, a move that inspired this latest investment.
"It's a natural progression. It also demonstrates our desire to continually invest in the very best label production equipment," he added.
Despite investing during a recession, Smith said he felt the company was weathering the storm by increasing the 17-staff company's capabilities and boosting its capacity for short-run work.
The Xeikon 3000 offers top printing speeds of 9.6m a minute at resolutions of 1,200dpi. With this resolution, the 3000 provides higher print quality than that produced on the company's existing 330 machines, which offered a maximum of 600dpi.
"It images to a higher resolution at 1,200dpi and produces even more reliable, consistent colour quality over a wider colour gamut," Smith said.
The new machine can also handle a wide range of substrates, including self-adhesive films, opaque foils and textile transfers.
CS Labels moves for third Xeikon digital press in as many years
CS Labels is expecting to stay "at the forefront of technology" after investing in a Xeikon 3000 - its third digital label press in as many years.
