Veitch, who is set to take up the role from 26 August, has spent several years as the director of policy and insights at the British Chambers of Commerce.

He is expected to bring significant experience and expertise to the trade association, which represents the diverse paper-based industries in the UK.

With over 25 years of experience, Veitch has a background in strategic leadership, service delivery, policy, research, communications, and member relations. His previous roles have included positions at Logistics UK, HMRC, the Rail Delivery Group, and the Energy Saving Trust.

He has also served as a charity director and is a former vice-chairman of Living Streets.

CPI president Kevin Bussey said: “Alex impressed the board with his in-depth knowledge of UK industry and drive to build a sustainable future for UK manufacturing.”

“He has made a significant impact in previous organisations as a strategic leader and effective influencer and will bring relevant expertise and skills, and a strong member-led approach to the role. The board believes he has the right combination of skills and experience to lead the confederation into the future."

Veitch also commented: “I’m absolutely delighted to be joining CPI as chief executive. This sector brings together so many of the things I care about – championing UK manufacturing, building a sustainable economy, and providing skilled jobs for the future."

CPI thanked outgoing director general Andrew Large, who will step down in July after nine years in post to pursue further opportunities in the UK association sector.

CPI said Large’s “invaluable” leadership had piloted the organisation through Brexit, Covid-19, and the energy cost crisis, leaving it in a strong position to face future challenges.

CPI represents an industry with an aggregate annual turnover of £15bn, with 56,000 direct and a further 59,000 indirect employees.