The Tewkesbury-based web printer will produce the bi-monthly 116pp title, that has a print run of over 100,000 and will be distributed via subscription to doctors surgeries, allergy clinics, allergy support groups and their members.
Repro for A, which is published in partnership with Allergy UK, will be handled in-house by Electric INK.
If the magazine proves successful, circulation for A may well be extended.
A aims to provide real-life stories and advice on how to treat allergies, with around 20m people in the UK alone, or one in three of the population suffering from allergies, according to the title.
Story by Andy Scott
Have your say in the Printweek Poll
Related stories
Latest comments
"Thank you for the opportunity to comment on this Jo, and PrintWeek!
Please feel free to get in touch with the Howden Print Team to arrange your own Free of Charge Cyber Micro-Penetration Test to help..."
"I never quite understand the statements such as "achieved such a positive outcome for this well-established business".
The established business unfortunately failed and no longer exists, a..."
"Genuinely sorry to read this."
Up next...

Protocols being strengthened
Software Circle hit by suspected payment fraud

'Precision and reliability'
EBB sets up new publishing wing

Continued investment
Bakers ups BakPac capacity with double Galaxy Packtech install

"Committed to building a stronger Stora Enso"