The Tewkesbury-based web printer will produce the bi-monthly 116pp title, that has a print run of over 100,000 and will be distributed via subscription to doctors surgeries, allergy clinics, allergy support groups and their members.
Repro for A, which is published in partnership with Allergy UK, will be handled in-house by Electric INK.
If the magazine proves successful, circulation for A may well be extended.
A aims to provide real-life stories and advice on how to treat allergies, with around 20m people in the UK alone, or one in three of the population suffering from allergies, according to the title.
Story by Andy Scott
Have your say in the Printweek Poll
Related stories
Latest comments
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
New owner is 'patient, committed investor'
Shareholders green light Royal Mail takeover
Two other tenders also available
House of Commons contingency printing tender live
Wide-format's gala expo
Visionaries welcome
Global Print Expo