The new split places Communisis's core data and customer insight businesses, such as Absolute Intuistic and the other activities of its previously named Technology & Services division, in the new IDC segment.
Meanwhile, the company's business process outsourcing and print production operations, including its cheque, statement and billing businesses, will be included in SPS.
Print management revenues will be subdivided between the SPS and Pass Through segments, the latter of which is defined as any print or postage revenues that are passed on to clients at cost.
Central costs – comprising marketing, IT infrastructure, group procurement and group sales – will be allocated between IDC and SPS, while the element relating to head office, main board and other plc-related costs has been retained as a separate Corporate Costs segment.
Following the reorganisation, Communisis restated its segmental accounts information for the past two financial years and for the six months to 30 June 2009, showing revenue, profit and margin for each of the four segments.
In doing so, the company has highlighted the difference in profitability between the data-driven IDC segment and the print sourcing division, SPS, which reported margins of 14% and 5.5% respectively for the year to 31 December 2009.
Chief executive Andy Blundell said the reorganisation was about "bringing clarity and understanding to Communisis".
"Clearly, the margin is higher in IDC and much lower in SPS, albeit fairly typical for the print services sector," he added.
"So, if our aim is to improve the margin of the overall business moving forward, then we'd plainly focus our growth activities more in the IDC part of the world."
Blundell said that the two divisions, IDC and SPS, were "inextricably linked", because clients needed the services offered by both parts.
"If we're doing work for some of the big retailers on our HP T300 and that output is classified in the SPS segment, then all the upstream clever data element is in IDC, but the two are linked in terms of what that client wants," he added.
"The strategy of the business in terms of creating growth and creating shareholder value is better explained in this fashion and it's how we intend to run the business moving forward."
