The contract, which will be ongoing, was awarded after a short tender process that commenced in January this year.
A team of around five personnel from Charterhouse will handle the account.
Powergen is also understood to be keen to expand Charterhouse into handling other areas of its business.
Previously the direct marketing was handled by several agencies, with some managed in-house.
This latest coup follows Charterhouses success in securing the handling of all the collateral for the relaunch of The AirMiles Travel Company last year (PrintWeek, 27 November 2003).
Have your say in the Printweek Poll
Related stories
Latest comments
"Very insightful Stern.
My analysis?
Squeaky bum time!"
"But in April there was an article with the Headline "Landa boosts top team as it scales up to meet market demand", where they said they came out of last year’s Drupa with a burgeoning order..."
"Yep. Tracked is king."
Up next...
Print services required
Trio of new tenders up for grabs
Greater automation and ease-of-use
Konica Minolta enhances AccurioPress C7100 series
Energy savings and wider gamut
Wilmot-Budgen takes first LED Onset
Weekly one million mark