The contract, which will be ongoing, was awarded after a short tender process that commenced in January this year.
A team of around five personnel from Charterhouse will handle the account.
Powergen is also understood to be keen to expand Charterhouse into handling other areas of its business.
Previously the direct marketing was handled by several agencies, with some managed in-house.
This latest coup follows Charterhouses success in securing the handling of all the collateral for the relaunch of The AirMiles Travel Company last year (PrintWeek, 27 November 2003).
Have your say in the Printweek Poll
Related stories
Latest comments
"And here's me thinking they bought the Docklands Light Railway."
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."