Centrica firms, the AA, British Gas and One.Tel, will use Equator 4 to handle print from direct mail to point-of-sale material.
Ryan Hennessey, AA print production manager, said it would manage web offset and sheetfed work from 16 firms including Vertis and ABP Web.
The AA does around 4m of work and places 1,500 jobs through the existing Equator system, said Hennessey, who signed up to the package last June.
Equator 4 will tighten up pricing, specification and project management, said Chris Hopwood, managing director of Telekinesis, which is using Iceberg Marketing to beta test the system before its May launch.
"Print procurement has become a hot topic, with the corporate sector using buzzwords like smart sourcing," he said. "So it is much more attractive and high profile."
Equator 4 costs from under 2,000 to over 100,000.
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