BSkyB beefs up Sky magazine

BSkyB is to revamp its Skymag magazine with an increase in frequency and page count, as well as a new name.

The magazine, which will now be called Sky Magazine, will be published 12 times a year instead of 10, while the new content, layout and design will be reflected in a 20-page pagination increase. The size format of the magazine will remain unchanged.

December will be the first issue for the new look magazine, which goes out to more than 7.5m customers and is printed by Prinovis.

Sky director of brand marketing, Robert Tansey, said: "Sky Magazine remains a crucial element of our communications, offering customers expert views into the best TV choices from across the Sky platform. 

"Our customers tell us that the new format will be an even more valuable part of their subscription by helping them to get the most our of their Sky TV subscription through interesting, informative and accessible editorial."