The magazine, published by John Brown Citrus Publishing, is described as a home improvement title and offers energy-saving tips coupled with DIY advice.
It has a pagination of 32pp plus 4pp cover and was printed on a combination of the plants Rotoman 7 short-grain press and its Rotoman 1 long-grain press.
Publication frequency is yet to be decided, but will be determined by customers response to the launch issue.
St Ives Direct commercial manager Sue Tait said: The magazine was touted as a quarterly, but we are still in talks about the contract. It could even go bi-monthly.
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