In-store displays for First Choice included window greenery and rainforest animals alongside typical celebrity items like sunglasses, lipstick and tiaras.

The acetate window prints and posters were designed by Gratterpalm and were printed on bezier's Thieme four- and five-colour screen presses and sent to stores nationwide.

"Store media was crucial," said First Choice Retail head of marketing Ian Scott. "We wanted to make sure customers made the connection on the high street between the show and First Choice, which has sponsored the programme for four years."