Bezier already prints Asda's point of purchase advertising and beat four other companies to clinch the contract, which involves changing the trolley adverts every three weeks.

Bezier kicked-off Asda's first trolley campaign at its Wakefield site in Yorkshire.

"Trolley advertising is a huge opportunity for Asda to boost sales, support in-store branding and raise awareness of new products and in-store promotions," said bezier sales director for the Asda account Ian Carnazza (pictured left).

Bezier has a turnover of 45m and more than 500 workers located at five sites. Last month the company's private equity owner,
Electra Partners Europe, sounded out potential buyers.

Story by Eloise Seddon