The 48pp, 215x263mm, full-colour magazine, which launches this month, will come out twice a year, highlighting medical breakthroughs and the latest diagnostic tests available, as well as other medical information.

Tiffany Pykett, customer communications and loyalty manager at Aviva UK Health, said: "We spoke to our customers and they told us that they'd like a regular health-focused magazine, so that's what we've created.

"Your Wellbeing gives our customers clear and accessible advice about protecting their health, as well as helping them understand more about illnesses and the treatment options available to them."

The magazine is printed by Kent-based Howard Hunt.