“The Argos catalogue is more widely read than Harry Potter – seven out of 10 households have a copy,” said an Argos spokeswoman.
The bulk of printing is done on the continent, at printers in Germany, Italy and Scandinavia, although Polestar Purnell did produce some sections. Binding was split across five UK locations, including Artisan in Leicester and Scorpio Print Finishing in Leeds.
Repro was carried out by Beckmann’s specialist catalogue operation in Verona, Italy.
The new catalogue hitting the shops also involves a massive encapsulation project for the individual leaves of the hundreds of display catalogues used in-store across the country.
