The range comprises six product families, including paper, board and envelopes.
It has four basic shades, high white, white, ivory and cream. And it has an extensive offering of colours.

Included in my 360 is Discoverme, a range of fashion-driven papers that includes Neblina, a non-woven transparent paper, and a watermarked cover board, Aha!.

Colorme comprises 12 base-colour, matt surface finishes, while Feelme offers three surfaces, light coated, natural feltmark and strip-embossed texture.

Lightme is a selection of metallic and reflective papers, Sendme is a communication range for business comprising laid, wove and smooth finishes, with matching envelopes and Postme is a range of complementary envelopes.

Marketing manager Christophe Balaresque said that because my 360 was a merchant-own label, it was exclusive to Antalis, and would not be marketed by its manufacturers under another name.

Although Balaresque would not reveal the names of the manufacturers of my 360, he said they were all European and specialised in the production of text and cover papers.
Visit: www.my-360.com.

Story by Andy Scott

Pictured: my 360 has six product families