The company used its Showoff shrink sleeves, which can be printed flexo or gravure and are also suitable for the food and drink markets.
It printed the 50micron PVC sleeves four-colour reverse process flexo for six of the products in the Richard Ward range.
A spokesman for Couture Brands, the company behind the Richard Ward line, said the Showoff range had given the products exactly the shelf impact we were looking for.
Steve Wilkinson, Alcans shrink sleeves business manager, said the Showoff range was particularly suited to packaging for personal care products.
Have your say in the Printweek Poll
Related stories
Latest comments
"15 x members? Why don't they throw their lot in with the Strategic Mailing Partnership (SMP) and get a louder voice?"
"Some forty plus years ago I was at a "sales" training seminar and got chatting to the trainer after the session had finished.
In that conversation he told me about another seminar he had..."
Up next...
New owner is 'patient, committed investor'
Shareholders green light Royal Mail takeover
Two other tenders also available
House of Commons contingency printing tender live
Wide-format's gala expo
Visionaries welcome
Global Print Expo