It shows that 24% of men aged over 18 are swayed by ad inserts (up 8% from 1998), while only 22% are influenced by TV adverts (down 8% from 1998).
“As consumers adjust their entertainment preferences and media becomes more fragmented they use trusted information sources to make purchasing decisions,” said the firm.
Advertising inserts top 'most influential' poll
Advertising inserts are the most influential media in purchasing decisions, says a study by Vertis Communications.
