The Gateshead-based company now plans to focus on offering a quick turnaround service at a competitive price.
Joint managing director David Scott said: "Weve been very busy doing straightforward four-colour business cards and short-run flyers, which we can charge a premium for as they are needed urgently."
Digiset started up eight years ago as a repro house, but then diversified into large-format printing.
"In the last two years repro work has really declined, so it was natural to go down this route and concentrate on the digital printing side," said Scott.
Digiset opted for the AB Dick Colour rather than an Indigo after striking a consumables deal, more favourable than the click charge offered by Indigo.
"It gives us the opportunity to become more profitable from being more efficient as we are not limited by a fixed charge," said Scott.
Digiset has nine staff and a turnover of approximately 500,000. Its clients include Asda, Century Radio and local authorities.
Story by Rachel Barnes
Have your say in the Printweek Poll
Related stories
Latest comments
"Very insightful Stern.
My analysis?
Squeaky bum time!"
"But in April there was an article with the Headline "Landa boosts top team as it scales up to meet market demand", where they said they came out of last year’s Drupa with a burgeoning order..."
"Yep. Tracked is king."
Up next...

Print services required
Trio of new tenders up for grabs

Greater automation and ease-of-use
Konica Minolta enhances AccurioPress C7100 series

Energy savings and wider gamut
Wilmot-Budgen takes first LED Onset

Weekly one million mark