Q&A: Ray Baxter, commercial director, Insite Graphics

Ray hails from leafy Epsom and has been in the industry for 10 years. He’s been married to Jane for “34 long years”, and they have two grown up children. He’s passionate about Chelsea FC and is “a born-again Mod”

What is your nickname?  


Why did you get into printing? 

It was the only job going at the time

What would be your dream job? 

A Red Coat at a Butlin’s holiday camp

Who would play you in a movie about your life?  

Telly Savalas

What is your dream bit of kit?

My Vespa 250 GTV

What would you most like to print?   

$100 bills

What is your favourite film?  

The Long Good Friday 

What is your favourite TV programme?

Great Railway Journeys 

Sweet or savoury?


Who or what do you hate the most?

School dinners 

Who do you admire most in the industry? 

Tony Dennington the managing director at Colouration – a driven professional

What is your favourite phrase or saying? 

“Wrong number” …after a lengthy call in the office 

What is your favourite album? 

Saturday Night Fever 

What is your favourite book?

An Island to Oneself by Tom Neale

Cat or dog, or…? 

Our dog, Woody 

What is your greatest luxury in life?

Pouilly Fumé wine 

What is the strangest job you’ve ever done?

I once spent a day working in a travelling circus 

Who would you like to be stuck on a desert island with? 

Brian Clough 

What is your greatest ambition? 

To reach the age of 80

What’s your greatest fear?  

Long-haul flying 

Who or what makes you laugh?  

Peter Kay

What piece of kit would you like to see invented?

A brain transplant machine 

Which celebrity would you like to get out of here? Why? 

Rowan Atkinson... it might be fun

Most embarrassing moment?

Ordering Chinese food in an Indian restaurant 

Where would you like to be right now?  

Key West, Florida

What’s your worst fashion disaster? 

Everyday dress according to my wife 

Which superpower would you like to have? 

The power of flight 

Who would be your favourite party guests?

Johnny English 

Where would you go if you could time-travel?  

To Wembley in 1966 to watch England win the World Cup 

What was your childhood obsession?


What is the worst kind of print?  

Anything that is pixelated 

What was the best business deal that you’ve pulled off?  

Helping getting event print to Tenerife by boat 

What advice would you give to your teenage self?

Be yourself. Laugh a lot and if you are going to bend the rules… don’t get caught

How would you like to be remembered?  

First one at the bar... last one to leave 

Life is…?

For living to the full – there is no coming back for another go