WHAT? A men’s toiletry travel pack for easy4men, providing enough essentials for a three-day trip, including hair and body wash, shaving gel and aftershave balm. The contents of each lightweight pack equal 99ml, just under the liquid restriction in place at airports, which states that travellers can take a maximum of 100ml of liquids in hand luggage through airport security.

WHO? Sampling Innovations designs and manufactures the travel packs.

WHERE? The packs are available from Boots and www.easy4men.com.

HOW? Each pack contains three sachets of 15ml hair and body wash, 15ml shaving cream and 3ml aftershave balm. The sachets are gravure printed on polyester using a seven-colour Rotodec press and both sides of the wallet are litho printed on 350gsm Artboard using a Heidelberg press. The sachets are produced with perforated seams to allow easy access, and with a spine allowing them to be eyeleted into the wallet. The wallet is front laminated for protection.

WOW! Sampling Innovations identified an opportunity for its cosmetic customers to market their brands following the announcement of in-flight security restrictions limiting the volume of liquid that can be carried on planes. EasyJet founder Stelios Haji-Ioannou was so impressed by the pack that it now features a personal message from him stating its benefits to frequent flyers. The easy4men.com travel pack is part of Sampling Innovations’ collection of beauty industry trial and travel sizes.

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