‘Your first name in badges’

60 seconds with Badgemaster

Badgemaster was established in 1992 and now lays claim to being “the unrivalled leader in the UK’s staff name badge sector”.

The company’s commitment to quality and innovation has propelled its production volumes to an astounding 10,000 staff name badges every day, “solidifying its position as the go-to manufacturer for businesses, big and small, across the many industry sectors that employ thousands of customer-facing staff”. The firm also holds a Royal Warrant with the late Queen Elizabeth.

Where are you based?

Badgemaster is based in north Nottinghamshire in the village of Newstead, five minutes from J27 of the M1  

How many staff do you have?


What does your firm do? 

Name Badges, thousands of them every day. We print and/or engrave logos, names, job titles, language flags, pronouns, onto plastic (ABS, HIPS, acrylic) wood (bamboo, oak), and metal  

What’s your typical customer?

Anyone with customer facing staff, whether in retail, hospitality, leisure or your local hospital and GP surgery

Which geographic areas do you serve?

We operate nationally throughout the UK, but we also have a strong international business in key markets such as the Middle East 

Who are your clients?

We are extremely lucky to have so many from all different sectors, some instantly recognisable high-street brands alongside lots of niche industry-leading brands 

What’s your USP?

Bespoke name badges, designed, colour matched, made here in Nottingham, from a batch of 20 to over 100,000 we can manage your roll-out and then the day-to-day business of manufacturing and shipping bespoke name badges direct to your door. The exact badge you need in any design and quantity, you can expect choice, quality, value, and speed, delivered by our ‘can do’ team

What’s your company’s motto/mission statement?

‘Your first name in badges’

What equipment do you run?

Mimaki digital printers; screen printers; Trotec and Epilog CO2 laser cutters; Vision, Xenetech and Gravograph rotary cutters and engravers; Demak for resins

What’s been your proudest achievement in the past few years?

There’s been a few, probably landing the biggest order in the company’s history for an eco-friendly bamboo name badge 

Where do you see your business in five years’ time?

More of the same, bigger, stronger, with sales growth gained from international markets

What’s your team’s favourite biscuit?

Border, because we buy them for our customers, although our real preference is for a skinny scotch egg