Talking Print targets audio direct mail market with new venture

Web-to-print software specialist Print Fair has tied with audio greetings cards specialist Really Wild Cards to launch a new business that will enable customers to add audio messages to direct mail and promotional materials.

Talking Print, which has been co-founded by Print Fair's David Hyams and Really Wild Cards founder John Wignall, is offering clients campaign production from graphic design to print and mailing.

The company said it can also supply just the sound modules for printed collateral if required.

According to the company, it is targeting businesses requiring invitations, brochures and direct mail. Talking Print offers these with the addition of recordable audio modules featuring bespoke recordings.

According to Hyams, the company can also draw on its bases London, New York and Shanghai, which enable fast turnaround times coupled with a local customer service offering.

He said: "We have thought about every element of the service we provide and have developed an operational model that enables production of small quantities or samples within a few days.

"This helps clients gain familiarity with the medium, develop their concepts and demonstrate their ideas to their own customers."

The company has already been trialling the product offering with companies such as The Trainline and Liberty’s, which produced "excellent" results, according to Hyams.

Wignall added: "The experience that we have gained within our audio cards business has been vital to the development of the Talking Print model.

"Our absolute priority is to deliver a very high quality recording using the spoken word, music or other sounds that will integrate perfectly with other elements of a client’s marketing or PR campaign."