The airline tasked its publisher, Ink, to cut the costs involved in the production of its 'Let’s Go with Ryanair' magazine, which will also double as a menu card.

The title remains a 164pp volume but has saved the airline €500,000 in print production costs, revenue that will be lost by the company's undisclosed list of print providers.

Ink Global executive creative director Michael Keating said: "Ryanair set us a cost saving challenge and we delivered a magazine that we believe passengers will not only read onboard, but also use as a destination guide when they land."

Ryanair head of communications Stephen McNamara added: "Ryanair and Ink have cut the page size of our award-winning magazine in order to reduce its weight, as well as its paper and production costs, but we have sacrificed none of its 164 pages or its entertaining content.  

"Our new magazine will save up to €500k in print and production costs each year and is now an even better read, which all Ryanair passengers can take with them when they arrive at their destination."