The company, which operates a fleet of flexographic label presses signed for the WS4600 at its global launch, September's Labelexpo Europe show.

According to Syd Reading, managing director at Readyprint said the company will benefit from control over the process and quality with digital print production in-house.

"I am convinced that within three-to-five years, those companies without a digital capability will have a struggle to retain their ability to meet customer demands," he added.

Two of Readyprint's operators undertook training on the new WS4600 at HP's facility in Barcelona ahead of its installation at the company's Worcestershire facility.

In addition to the Indigo, Readyprint had installed a Digicon Lite converting unit and Omega RTS330 folder from A B Graphic International.

Reading said: "We are certainly interested in doing more than labels on the press. Apart from the ability to print labels, shrink sleeves, flexible packaging and folding cartons.

"The ability to add security features to products adds value and gives us great flexibility for our future development as well as an immediate competitive edge."

The HP Indigo WS4600 can print four-colour at speeds of up to 15 metres per minute and up to a maximum speed of 21 metres per minute in its enhanced productivity mode.

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