The five-colour press, which is specified with anilox coating and IPA free kit for alcohol-free printing, is part of an on-going investment programme at the Uckfield-based business.
The latest Heidelberg press install comes on the back of significant growth in the group's turnover and profits for the financial year-ending August 2011.
Pureprint recorded sales of £25,239,000 - a marked 26% increase over its 2010 figures. According to the group, this was coupled with a "matching improvement" in pre-tax profits.
Mark Handford, chief executive of Pureprint, said investing enabled the group to grow in tough economic conditions.
He said: "Although the economy is challenging, the new opportunities that our latest investments bring and our diversified range of services means that we are becoming a more strategic partner to many of our customers and this is creating growth in our business."
Pureprint's newest five-colour Heidelberg press complements two existing six-colour XL 105 models, installed in January 2011 and April 2009.
The company took on 10 new members of staff following the last investment and said a similar number will be joining on the back of its latest press spend.
Jim Todd, sales director of Heidelberg UK, said Pureprint’s third Speedmaster XL 105 in three years was "testament to the fact" that the press can produce top quality results at the very highest productivity level.
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