Mediascope Publicitas launches BlackBook

Mediascope Publicitas unveiled BlackBook, a luxury centric magazine for the Indian audience on December 7.

The initial issue of the magazine was a compilation of 36 pages, which tracked India’s attempt at becoming a serious playground for the biggest luxury brands.

"Our attempt with BlackBook is to understand and report on the shape and direction the luxury market ultimately takes in India," stated Deepali Nandwani, editor-in-chief, BlackBook.

Printed at Colorpoint in Mumbai, the monthly magazine will soon release its online version.

"The luxury industry in India is going through exciting times with big international brands waiting to join the ones that have already hot-stepped their way into the country. Our attempt is to track every new trend and bring the biggest stories and news from across the world to the desks of the people through stories that explore consumer behaviour patterns and in-depth interviews with the promoters of Indian and international luxury, added Marzban Patel, chief executive officer, Mediascope Publicitas.

Mediascope Publicitas has been a player in the luxury magazine for 15 years. Catering to a huge clientele. A few among their esteemed clients are the Taj Hotels Resorts & Palaces, The Oberoi Group, The Leela Palaces, Hotels and Resorts, DLF Emporio, DLF Promenade, Citibank and American Express Publishing.