Canon and the BPIF will hold a workshop titled ‘Marketing for Printers’ at BPIF Midlands Business Centre in Coventry from 9.30am to 4.30pm on 20 April. The interactive workshop is aimed at printers who need to generate new business and cement profitable relationships with their existing customer base. It aims to help delegates to understand the strengths and weaknesses of the channels other than print - and how to embrace these for their own benefit, and to recognise the challenges the print buyer faces and develop approaches to engage with them. To register, or for more information, email Jay Limbachia at jayesh.limbachia@canon-europe.com.