According to HP, the 7500 is suited to replace both small and midsize offset presses at companies printing variable-data jobs such as photobooks, direct mail and marketing materials.

The manufacturer is pitching the new top-end press at high-volume production environments. It offers print speeds up to 120ppm in full-colour or 240ppm in either monochrome or two-colour mode.

The press can handle paper formats up to a 330x482mm maximum and in stock weights from coated 80-350gsm and uncoated from 60-350gsm.

Its latest colour press also features a new vision system that the manufacturer has claimed entirely automates manual calibrations, which it said helps reduce waste.

Nancy Janes, country manager, UK & Ireland, for HP's Indigo Digital Print, Imaging and Printing Group, said the new press represented a "great opportunity" for a wide spectrum of print businesses.

"With the launch of the HP Indigo 7500 we have another press to help migrate offset printing to digital print."

The 7500 will be running on HP's stand (12/AB150) inline with a specially developed Alpha saddlestitcher from Duplo.