The calendar, gifted only to exclusive customers, will be printed at Grafiche Antiga’s facility in the Treviso region of Italy, home of the renowned motoring company.
HH Global has project managed the calendar's production for Pirelli since signing a contract in 2011, with 17,000 issues being printed for the 2012 issue. A print run of 20,000 is scheduled for 2014.
Prior to working on the calendar, the Sutton, Surrey-based print management firm had managed printing projects and marketing communications for Pirelli across a number of European countries.
Chief sales and marketing officer Tony Massey said: " We are really pleased to be continuing our relationship with this company and particularly on a project like this, which we are very proud to put our name to."
The calendar was first launched in 1964 and to mark the 50th year of production, iconic supermodels including Helena Christensen and Miranda Kerr have been photographed by Patrick Demarchelier and Peter Lindbergh.
