Marion Gamel, of marketing consultancy MCG Communications and ex-head of marketing emerging markets for Google will talk about how marketers measure ROI and how they use this information in dividing marketing budgets and planning, executing and reviewing campaigns across various media.
Nancy Rothery, procurement delivery manager for De Beers Diamond Jewellers, will draw on her extensive experience as a leading print procurement professional, having worked with the likes of Tesco and Sony among others, to talk about how marketers work with buyers and what opportunities this can create for printers.
The final speaker, who will be confirmed in the coming days, will be from one of the UK’s leading marketing agencies.
The free event, supported by HP, is targeted at buyers and printers who want a better understanding of what marketers are looking for when implementing a marketing strategy, what their key goals are, and the terminology they use.
The PrintWeek Breakfast briefing will take place on Thursday 24 November at the Radisson Edwardian Hampshire Hotel, Leicester Square, London from 9am to midday and, as well as insightful presentations, it will also feature a Q&A session.
Places at this exclusive event are strictly limited. To reserve your place, click here, or call Diana Jones on 020 8267 4373.
