The 96+4pp edition of the fashion magazine for Autumn and Winter, which is on sale 1 September with the October edition of FHM, incorporates the technology, from marketing specialist Digital Space, onto every piece of editorial and advertising.
It works by applying an algorithm to the dots within the image in Photoshop during pre-press to create a machine-readable code that is recognised by Digital Space's reader application for mobile phones.
The reader then triggers specific online content. For FHM Collections, this will include a video introduction from the cover by rapper Professor Green.
The company is already working with the Telegraph, in its travel section, and the newspaper is working on becoming fully interactive within six weeks, as well as Future's Xbox 360 and Xbox magazines, FHM's sister title Q, and Royal Mail, with which it is offering its DM customers its service.
Digital Space director James McIntosh said: "We're working with most magazine groups one way or another."
He said the technology differs from QR codes as they don't impact the visible image - the reader is alerted to a code by a set of arrows.
"QR codes are not good in any printed environment, QR codes have a negative impact on both images and space. Digital Space enables you to interact more than once on an image and a page, you could have a model wearing a coat and trousers and have separate interactions directing your phone to where you can buy them online," said McIntosh.
See also:
Royal Mail launches digitally enabled mail service
