Domino's egg venture doubles in value

Domino Printing Sciences has made a $24m (15m) paper profit on its investment in US-based egg monitoring firm TEN Media after the venture was valued at $500m by a new investor.

Domino co-founded TEN with NewMarket Impressions in late April 2011, when it invested $50m in cash in a 15% equity stake.

This morning (10 April) Domino announced that Omron, a key supplier to TEN, had invested in a minority stake, valuing the company at $500m - a 50% increase on 12 months ago.

Domino said that Omron’s investment had diluted its own holding down from 15% to 14.85% and that its own shareholding is now worth $74.25m.

Omron is to provide manufacturing and procurement services as well as automation hardware and engineering support to Ten Media.

Domino is the sole supplier of both laser and ink jet coding equipment and fluids and aftermarket services to the business. The manufacturer said it aims to grow its existing global egg marking and coding services via TEN Media and offer customers access to NMI’s egg safety and traceability technology.

NMI developed a marking and coding system that marks certified fresh dates and trace codes onto the shells of individual eggs, enabling every egg to be identified and traced through its supply chain.

Domino managing director Nigel Bond said: "We saw the launch of TEN Media as a strategic opportunity for Domino to increase its presence in North America via a particular application that had strong retail backing.

"The launch followed new US food safety legislation, the Food Safety Modernisation Act, that imposed new requirements on US egg manufacturers to strengthen salmonella prevention efforts.

"We are very pleased with the work that TEN Media has done and the progress that the company has made."