The firm, which includes the Paco, SmartLabel and PrintItalia operations, is inviting up to 20 leading international print experts for the conference from 5 to 10 September at Castellaneta Marina near Taranto.

"The aim is to bring together some of the great minds in print broking, material buying, supplying and facilitating," said a spokesman. "There will be debate on whether there is a trend towards a more personal touch in print services."

Well-known UK print consultant Adrian Sleeman will talk about the latest developments in the pre-press arena, while Linkz founder Andrew Perry-Smith, who last year launched an augmented reality (AR) app that tracks response rates to printed advertising or marketing material, will discuss the emerging AR technologies.

StampaSud UK commercial director Antony Calo said: "The idea has been to get this off the ground for some time, but now thanks to my company and several other group members this has finally been achieved.

Paul Scanlon, chairman of Liverpool-based print management company CDP, and Francis Grogan, director of Leeds-based Grg print management, are helping StampaSud plan the event.

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