The monthly magazine will be distributed by Archant Dialogue to 10,500 pubs on Inapub's mailing list.

Editor Matt Eley said that the plan was to convert as many of these as possible to a paid subscription for the 60pp perfect-bound product.

He added: "It is a little more light-hearted than many business titles and we will look to be more innovative with it in the future."

Through the partnership, Archant will also gain access to Inapub’s data on the pub sector and reuse it across its digital and print publications.

Mick Hurrell, managing director of Archant Dialogue, said: "Inapub is an innovative digital business that understands the power of print communications to engage with customers. Inapub’s magazine is an excellent publication that I’m sure will work hard for them and deliver real marketing value."