Print buying
Fair treatment of suppliers is key to surviving recession, CIPS claims
Two procurement industry bodies have stressed that ethical and sustainable buyer-supplier relationships are key to healthy supply chains in the recession.
Print buyers welcome BPIF carbon calculator
Eco-focused print buyers have welcomed a print industry carbon calculator as a way to simplify and promote environmental best practice.
Brightsource picks TNT for major charity mailings contract
TNT has signed a contract with Brightsource to handle charity mailings from the company, which sends out one in seven of all UK fundraising mailings.
Online advertising to overtake newspaper, says AA
Advertisers will spend more online than in newspapers by the end of the year, according to the Advertising Association (AA).
In-flight mag sector is thriving, say publishers
The in-flight magazine sector is in rude health and is driving UK print volumes, despite airlines announcing reviews to titles, said leading customer publishers.
Citron launches DM campaign
Car manufacturer Citron is launching a direct marketing campaign to promote its C3 Picasso MPV.
Printers cite positive influence of 'good' PM firms but warn price-based model will fail
Good print management companies have had a positive impact on the industry but those that chase price alone with no loyalty to their clients will fail in the current market, industry figures have...
SP Group produces PoP work for Thorntons' campaign
SP Group, the large-format arm of St Ives, has produced a point-of-purchase (PoP) campaign for chocolatier Thorntons.
Blue chips demand rigid standards for brand colours from printers
Leading brands easyJet and AA said they face a complicated challenge to print corporate colours consistently, following a survey of the UK's most recognisable brand colours.
Boden test puts digital ahead of litho for mailing campaigns
Digitally printed, personalised mailings have come out on top against their litho-printed equivalent in a scheme run by mail order clothing specialist Boden to test which campaign gave better response...