After joining Two Sides last month, the Leicester-headquartered marketing performance company now has access to a large library of co-brandable communications tools, consumer research, sustainability advice, and events.

Go Inspire CEO Patrick Headley said: “We know that your marketing print is more than just a piece of paper. It represents your brand and is a powerful, persuasive, and proven addition to any marketing strategy.

“By joining Two Sides, we hope to promote the sustainable qualities of our company and an industry that has a great sustainability record.”

Plymouth-based direct mail marketing company Pepper Communications has also recently become a member of Two Sides.

Two Sides UK managing director Jonathan Tame said: “There are many environmental myths that surround the print and paper industry; our latest research found that most UK consumers vastly underestimate the paper recycling rate. Only 17% believe it exceeds 60%, in fact it's 72%.

“Misconceptions like this mean the work we do at Two Sides is more important than ever. Welcoming new members on board is always a pleasure, and it means we are able to share the environmental merits of print and paper with a much wider audience.”

Earlier this year TalkTalk renewed its contract with Go Inspire Group for a further four years until 2025. The business, which also recently won a multimillion pound deal with BT, appointed Jonathan Harman as non-executive director in April to support its goal of becoming a “true marketing performance partner”.